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Juice Unlocked / About · 📍 Anaheim, CA

Meet Juice.Matt Allenn

Anaheim's own: former rapper, now media mogul and Orange County aficionado. The voice and face of Juice Unlocked.

Follow @mattallennBook Juice →

On the OC mic since 2009 · Juice County Allstars → Juice Unlocked

Matt Allenn, known on camera as Juice, pointing at the camera
📍 Anaheim
Matt Allenn"Juice" · Host · Media mogul
No.714
79Kon Instagram
1.04MYouTube views
179videos on the channel
2009on the OC mic since
The story

From the mic to the media company.

  1. The mic

    Before Juice Unlocked was a channel, "Juice" was a crew. Matt Allenn, rapping as M.A., came up in Juice County Allstars, an OC four-piece whose 2009 project was We Got The Juice Vol. 1.

    By 2014 OC Weekly had him at #7 on "10 More of the Best Rappers in OC."

  2. The record

    His music grew up with him. FLOURIISH (2018) turned inward, and his song "Messy" was placed in Netflix's #REALITYHIGH.

    Then came "Undefeated," with visuals by GorillaFlix, and releases on his own label, Juice Unlocked Recordz.

  3. The media company

    In 2019 Juice Unlocked went live. What started as a home for OC hip-hop became the county's own news desk and culture channel: breaking news, city hall, long sit-downs, MIC DROP performances and live shows on YouTube and IG.

    Today 79K people follow it on Instagram, and local outlets like New Santa Ana cite its reels as a source.

Music video · 2020Matt Allenn: "Undefeated"Directed by GorillaFlix · Prod. Taos · Juice Unlocked on YouTube

Liner notes

  1. 2009We Got The Juice Vol. 1 · Juice County Allstars
  2. 2018FLOURIISH · Matt Allenn
  3. 2019"JUMP!" · Juice Unlocked feat. Matt Allenn
  4. 2020DRUG$ EP · Juice Unlocked Recordz
The run · 2009 to now

How Juice got here.

  1. 2009–11

    Juice County Allstars

    M.A., Champ, Kali and Buddy P drop We Got The Juice Vol. 1.

  2. 2014

    OC Weekly ranks him #7

    "10 More of the Best Rappers in OC."

  3. Netflix

    "Messy" hits #REALITYHIGH

    His song gets placed in the Netflix film.

  4. 2019

    Juice Unlocked launches

    The channel goes live, and Juice Unlocked Recordz starts putting out music.

  5. Kick

    Cisco & The Juice

    High-energy IRL streams and interviews with @ciscocutz_.

  6. 79K

    On Instagram and counting

    Where OC gets its juice.

In the community

Pulling up for the 714.

Giveaways, charity matches and IRL runs. When Juice shows up, the cameras and the community come with him.

More on @mattallenn
Santa Ana Back To School Giveaway flyer featuring Juice, Flames and Cisco on 4th Street
Santa Ana · GiveawayBack-to-School Giveaway on 4th StFree backpacks and school supplies for families, with @flaminhotmitts & WAXX Brandz.
Juice holding the trophy with a player at the Los Boyz charity soccer match
Houston · CharityLos Boyz charity soccer"Creators for a Cause," with 20K+ tickets sold.
Cisco and Juice on the pitch as the Water Boys at the Los Boyz charity match
Charity match · KickThe official "Water Boys"Cisco & Juice on the pitch at the Los Boyz charity match.
Cisco and the Juice Find Love in Miami Kick stream flyer
Live on Kick"Find Love in Miami"Cisco and the Juice, streaming IRL.
Juice and friends on a Miami street at dusk
Miami · IRLOn the road with the crew

LA County Fair: Cisco & Juice "made it rain thousands of dollars all for the community."

Watch the clips

In his own words

In his own words

Work hard.
Shine harder.

@mattallenn on Instagram

Never give up because your winning season is on the way.

@mattallenn on Instagram

From the same caption: "New Podcast. New Music. New Merch. New EVERYTHING."

Receipts · the press

Don't take our word for it.

Fifteen-plus years of the OC scene paying attention.

OC WeeklyMusic2014
#7

Ranked in "10 More of the Best Rappers in OC." A 2019 profile followed his move to more introspective music.

OC Weekly · Mar 19, 2014
El DonNEWS2015
A lot of dope artists that are grinding to put the county on.Matt Allenn, quoted in El Don
dubCNN2011
Matt Allenn aka M.A.

One of the four in Juice County Allstars, the OC crew behind We Got The Juice Vol. 1.

DubCNN · 2011
NEW
Santa Ana2025–26

Embeds Juice Unlocked reels as its source, including the SAPD takedown and the Huntington Beach SWAT standoff.

New Santa Ana · Dec 2025 & Oct 2026
The crew

Never solo.

The party people, the presenting partners and the music-review crew.

Partner · Events

WAXX Brandz

The 4th Street giveaway, Juice's first EDC and the most viral parties in OC.

Presenting partner

The Injury Firm

Anaheim's accident attorneys and the name behind "Presented by" on the long-form interviews.

Live Music Review

Foo Community

Co-hosts of the weekly 7 PM live listen. Send your track and get heard.

Partner · Santa Ana

Catalyst

Co-presents the interviews and throws the Planet Catalyst jersey giveaways.

Your move

Pull up with Juice.

Follow Matt

New podcast, new music, new merch, and the run behind the scenes.

@mattallenn

Book Juice

Interviews, host reads, live appearances and Presented By spots.

Media kit

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