TALK OF THE COUNTY

Orange County · Culture

No plug, no handouts: Abe Torres on building an insulation business from scratch

A podcast clip shot in front of a slatted wall and a glowing orange neon sign. Abe Torres, in a navy polo with a company logo, sits at a studio mic and explains to the host why he feels like an underdog: no money, no connections and family in the trade who couldn't help. On-screen text reads: "No plug, no handouts, just hustle!"

Abe Torres says nobody handed him a thing in the insulation business. In a Juice Unlocked podcast clip posted Feb. 7, 2026, he told the host he doesn't come from money, his parents didn't have careers to model and he had none of the connections that open doors in the trades.

Asked if he feels like an underdog, Torres didn't hesitate: "100%."

Family in the trade, but no plug

Other people, Torres said, get started through someone who knows a general contractor or can make an introduction. He didn't have that.

He does have family in insulation, he said, but with so many relatives in the business, they help themselves out. When the host put it as family who can't plug him in or put money on his table, Torres agreed. His biggest backers, he said, have been people he didn't know.

“I didn't have any money. I don't come from money.”

Abe Torres

The full conversation

Juice Unlocked billed the clip as a teaser for its "raw, unfiltered" full conversation with Torres, which the post said was out now.

“Strangers have been the best towards my business.”

Abe Torres

Originally posted on Instagram · View post ↗

10,483 views · 77 likes · 13 comments

See a mistake? Corrections · Got a tip? Send it to Juice