WAXX Brandz donates 300-plus backpacks for pop-up giveaway on Santa Ana's 4th Street

A crowd of kids and families gathered on 4th Street in downtown Santa Ana for a pop-up back-to-school giveaway, shown in a video posted Friday night, Aug. 7, 2026. WAXX Brandz donated more than 300 backpacks and school supplies, according to the post.

The post's caption credits Cisco (@ciscocutz_) and Juice Unlocked with bringing everyone together. Juice Unlocked was one of the organizers named in the post.

A last-minute pop-up

The day nearly fell through. "This one almost didn't happen, but a lot of good people came together to make sure it did," the caption says.

The location was kept quiet until the last minute. In the video, a speaker says they are on 4th Street and that the address went up 30 minutes before they pulled up. The caption also tags Tacos Los Cholos (@tacosloscholos_), which the speaker appears to name as the spot out front.

The caption thanks @flaminhotmitts, @tacosloscholos_, everyone who helped and the city of Santa Ana "for showing love and coming together for the community."

“We in the city of Santa Ana right now doing the biggest giveaway in Santa Ana history.”

Right before the first bell

The timing mattered. Santa Ana Unified's first day of school for 2026-27 was Monday, Aug. 10, according to the district dates posted by Segerstrom High School.

In the clip, a speaker also paid tribute to immigrant families, calling them the reason "why we even exist today."

“We posted the address 30 minutes before we pulled up.”

“Our parents, our immigrant parents, that came here with a dream. I love you guys. Let's make them proud.”