Lalo the Giant

Lalo the Giant is a Santa Ana-born music video director who helped bring a rap-video look to the corridos scene. His director reels run on Rancho Humilde's YouTube channel, Apple Music's editors credit him with a run of Natanael Cano videos, and Telemundo 52 profiled him in 2024 as one of the most sought-after directors among artists. His own GIANTWETRUST channel documents his shoots and behind-the-scenes work.

Rancho Humilde has posted his director reels for 2021 and 2022, and the 2022 reel had about 85,000 views by November 2026. On GIANTWETRUST, which had about 19,500 subscribers by then, he shares director's cuts like "Desde Abajo" and behind-the-scenes footage from shoots such as Ovi's "Desahogo."

Telemundo 52's Acceso Total came back to him a second time in February 2024 for a segment on how he uses his success to help his community. In April 2026 Juice Unlocked shared his Sweet Felons ad, where he tells the story of his path from Santa Ana.