Phora

Phora was born and raised in Anaheim and has been releasing music since his 2010 mixtape, building his own label, Yours Truly, along the way. His Warner debut, Yours Truly Forever (2017), reached No. 44 on the Billboard 200, and his love song "To the Moon" went RIAA Gold. He has put out an album almost every year since, most recently With Love III in November 2026, and has taken his shows as far as South Africa.

After his 2010 debut tape, Reflections of the Truth, he kept building independently with tapes including Still a Kid, One Life to Live and Sincerely Yours. Angels with Broken Wings (2015) and With Love (2016) reached No. 14 and No. 5 on Billboard's Top Rap Albums chart, and in February 2017 he announced a deal with Warner Bros. Records.

Yours Truly Forever came out that August, led by "To the Moon," a love song he told XXL was about getting away from everything. Love Is Hell (2018) brought in Trippie Redd, G-Eazy, Tory Lanez and 6lack and reached No. 87 on the Billboard 200. He left Warner in July 2019 and went back to releasing on his own, starting that month with Bury Me with Dead Roses. With Love 2 (2020) paired him with Jhené Aiko on "Stars in the Sky" and Kehlani on "Cupid's Curse," and the albums kept coming: Heartbreak Hotel (2021), The Butterfly Effect (2022), Lucky Me (2023), described as his first R&B album, and Heartbreak Hotel 2 (2024).

His YouTube channel had passed 1.2 million subscribers by November 2026. Juice Unlocked has ranked him No. 2 on its all-time Orange County list and has covered his show in South Africa and the announcement of his own Yours Truly Fest in Las Vegas.