From Santa Ana to Netflix: Lalo the Giant tells his story in a new Sweet Felons ad

Santa Ana director Lalo the Giant says he went from filming the culture around him to landing in Netflix's Top 10. Now he is the face and voice of a new commercial for Sweet Felons.

The roughly one-minute spot, which Juice Unlocked shared on April 20, 2026, plays like a short autobiography. Lalo narrates his own path over scenes at home, at Rosas Panaderia y Pasteleria and behind the wheel of a teal classic lowrider.

The product gets a playful cameo: Sweet Felons tank tops packed in a milk carton-style box labeled as a two-pack, set on a kitchen table next to a matching cereal-style poster. Lalo wears Sweet Felons-branded tank tops throughout.

Who is Lalo the Giant

In the ad, Lalo introduces himself as the product of an immigrant, born and raised in Santa Ana. He describes growing up Chicano and always being in the middle, and says that in-between space is where he finds his voice.

He says he picked up a camera to film the culture around him, naming the music, the streets and the movement. He says that work eventually landed in the Top 10 on Netflix. The ad does not name the Netflix title.

“Too Mexican for the Americans, too American for the Mexicans.”

Why it hit home

Juice Unlocked called it a positive story coming out of Santa Ana. The post drew more than 2,000 likes and 128 comments.

The page asked followers whether this is the kind of story the city needs more of.

“But that space in between, that's where I find my voice.”

“I am Lalo the Giant, and this is what a Chicano from nothing can build.”